Privacy Policy

Seedwell Inc. values and respects your privacy. We have prepared this privacy policy to explain the manner in which we collect, use and disclose personal information through our financial planning platform, through our website located at (the “Website”) and in our mobile application (the “App”), and in our other interactions with you.

Seedwell provides a powerful financial platform (the “Platform”) that automates wealth building and helps educate individuals about the best use of their employment income. Seedwell’s Customers are employers who wish to provide the Seedwell Platform to their employees as part of their workplace benefits packages. The Platform is not currently available for use by individual consumers who are not employees of a Seedwell Customer.


  1. Collection And Use Of Personal Information
  2. Sharing Of Personal Information
  3. Information About Our Website and Mobile App
  4. Safeguards And Retention
  5. Access To Information
  6. Updates To The Privacy Policy
  7. Contact Us


How we collect and use personal information

Seedwell’s Platform is provided to employees as part of their employer-provided benefits package. The employers with whom we partner are our Customers, and the employees who use our Platform as part of their employer-provided benefits are our Users. The Platform Seedwell is only available to individuals that are current employees of our Customers. If you are a current user of our product, please note that you will not be able to access the full range of services offered by the Platform after the termination of your employment with your current employer.

To provide the Platform to our Users, we collect and use personal information in the following ways:

  1. To create and administer User accounts
  2. To provide Users with financial planning recommendations
  3. To generate insights and recommendations for our Customers
  4. To continuously improve our Platform
  5. To send updates on our products, such as through newsletters and blog posts
  6. To offer contests or promotions, or to conduct surveys
  7. To respond when you contact us with a comment, question or complaint

Registering new Users

You do not have to register to visit or use our Website or download our mobile App. However, you will need to register for a User account in order to obtain our financial planning services through the Platform, whether as a User of our desktop dashboard or in the mobile application (or both). To create your user account, we require certain information, which we will collect directly from your employer and use to pre-populate your registration page. You will have an opportunity to review and update or correct this information as part of the registration process.

The information we collect from your employer includes your first and last name, gender, date of birth, and mailing address. We may also collect information about the individuals with whom you share your finances (such as your spouse, siblings, parents, or relatives), and information about your financial dependents. The information we collect about your dependents and relatives includes first and last name, date of birth, income (if applicable), and the nature of your relationship. We also collect information about the benefits plan (and its rules) that your employer makes available to you. We use all of the above information to create and administer your account, and to facilitate your use of our Platform. We also use the information you provide or we receive from your employer to better understand our users and to personalize the Platform for their use. See “Providing financial insights and making recommendations,” below, for further detail as to how we use the information above when providing our services to you.

You will also be required to register using your email address and a password that you create. We strongly recommend that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls or email messages). If you become aware of any unauthorized access to or use of your account, you are required to notify us immediately.

Providing financial planning recommendations to our Users

The Seedwell Platform offers users the opportunity to receive tailored recommendations on how they should allocate their employment income every pay period. For example, our Platform may recommend, based on your financial profile, that you allocate a certain percentage of your employment income to a savings account, while allocating another percentage to paying off your line of credit. To make these recommendations, we need to collect certain information from you, including [information about your current bank accounts, your savings goals, your current investments, financial assets, and your liabilities (such as credit card debt). With your permission, we will also connect to your relevant bank accounts and collect information about your past transactions. We collect this information from you during the user registration process.

We use all of the information set out above only for the limited purposes discussed in this privacy policy, including for the purpose of generating insights and providing recommendations to you about the best way to allocate your employment income, and to then deposit your income into your bank accounts in accordance with your instructions. We do not use this information for any other purposes. We do not disclose this information, in identifiable form, to your employer.

Generating insights for our Customers

We use information collected from employees to generate aggregated statistics about a workplace’s financial health, in order to make recommendations to employers (who are our customers) about the kinds of financial products and programs they should offer to their employees as part of their workplace benefits, and the initiatives they can implement in the workplace to improve their employees’ financial health. We work hard to ensure that any insights provided to employers are not traceable back to a specific person.

To continuously improve the Platform

We collect and analyze data derived from the use of our website, our mobile App, and the Platform generally, including data relating to the number of page views, return visits, track time/clicks, functionalities used, and time spent using the Website and Platform. We use this information to better understand the usage of our services and to improve and enhance the Website and the Platform. The information we collect for this purpose may also include log data from your device, its software, and your activity using the Platform, including your device’s Internet Protocol (“IP”) address, browser type, locale preferences, identification numbers associated with your devices, your mobile carrier, date and time stamps associated with transactions, system configuration information, metadata concerning your Files, and other interactions with the Platform. For more information on these practices, and to understand your options, see “Information about our website,” below.

To send updates and marketing communications

If you sign-up to receive email marketing communications such as newsletters, we collect your email address as well as other information on an optional basis to help us tailor our communications to you. You can unsubscribe at any time by clicking the “unsubscribe” link included at the bottom of each email. Alternatively, you can opt out of receiving email marketing communications by contacting us at the contact information provided in the “Contact Us” section below. Please note that you may continue to receive transactional or account-related communications from us.

Last Updated May 1, 2021